Mobile marketing is going through a paradigm shift. With the industry moving towards a more aggregate way of measuring marketing efforts, marketers’ ability to measure and understand the impact of their marketing investments is further curtailed.
Without any intentions of sitting on the sidelines, we’ve set ourselves a goal to help our customers and the entire mobile ecosystem to successfully navigate this new era of mobile marketing.
Today marks another milestone in accomplishing this goal.
We’re thrilled to announce the launch of AppsFlyer’s Incrementality solution, a product that truly empowers marketers to gain a better understanding of the real value that their marketing efforts hold.